Panasonic announces Tru2Way HDTV line
Panasonic and Comcast, one of the largest cable providers in the United States this week announced the launch of the first Tru2way HDTVs in the US, the Panasonic TH-42PZ80Q and TH-50PZ80Q models. Tru2way is the name for a technology from CableLabs that its marketers say will eliminate cable set top boxes completely; it will be built into the TV itself.
Comcast customers in the Chicago and Denver regions will be the first in the U.S. to have access to tru2way digital cable service with additional cities expected to be added in the coming 3-6 months. No cable company in Canada has announced that it would participate in the Tru2way technology for now.
According to both companies, the Panasonic tru2way HDTVs will allow cable subscribers to access all the services they currently receive through their set top box including all on-screen guides, and on demand services. The main purpose for consumers is the removal of the bulk and cables associated with a traditional external cable set-top box.
The Panasonic TH-42PZ80Q and TH-50PZ80Q will be add-ons to Panasonic’s VIERA series of Plasma HDTVs. The TH-42PZ80Q and TH-50PZ80Q plasmas will sell for $1,599.95 and $2,299.95 USD respectively.
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