HDTV is growing at a fast pace, research survey says

November 25, 2008 by  

Just over one-third of U.S. TV households–around 40 million–have at least one high-definition television set, according to numbers from Leichtman Research Group, a US research survey firm.

The ratio has doubled compared to two years ago, the firm said. It expects it to double again in the next four years, where HDTV will become more or less the norm for most households and no longer a novelty.

The growth was attributed to consumer adoption and the “dwindling supply of lower-end non-HDTV sets being sold.” In other words, most companies don’t stock much standard-def stuff any more.

Purchase decision points included replacing a broken set (38 percent); better overall picture quality (22 percent); HD program quality (7 percent).

Other numbers of moderate interest, but pretty clear indications:
– 44 percent of households making more than $50,000 have an HDTV, compared with 20 percent of those making less than $50,000.
– 33 percent of HDTV owners have more than one HD set, and 25 percent of those plan on getting another one in the next year.
– 9 percent subscribed to cable or satellite when they bought an HDTV.
– 42 percent said they were told how to receive HD programming when they bought their sets.
– 58 percent of HDTV owners are watching hi-def shows on cable or satellite.

The survey asked 1,302 households of varying regions and income levels.

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