New NXP chips to encourage IP content on HDTV

December 17, 2008 by  

chipsetNXP has developed a new chip that may shake up the world of HDTV content in the long run.

The NXP Semiconductors company has introduced a new single-chip for LCD high-definition televisions that will allow set makers to add features to mid-range HDTVs that had previously only been available in high-end sets. The move will also improve the picture quality of Internet content viewed on HD sets, and allow the price of higher end sets to come down quite a bit.


“By being the first to market with this technology we can offer manufacturers a level of integration onto a single chip that will bring IP technology as well as internet content seen on a TV into the mainstream,” said Vincent Vermeer, marketing director of digital TV systems at NXP Semiconductors. “Without this type of technology the sets would just be too expensive for the larger consumer community and quick market adoption. In that sense, it is really an enabler of the market adoption of IP television.”


The new features could also encourage operators and programmers to offer more converged services for TV and online platforms more easily and with less expense. A potentially huge development for the future of HDTV in a lot of ways.

HDTV sets using the new NXP TV550 platform for LCD TVs featuring the PNX85500 processor are expected to hit stores in around August of 2009. Pricing will vary by manufacturers and set size but will run around $1,000 for larger screens.

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