Report: Consumers average paying $10 more for Blu-Ray than DVD movies

In a report done by the NPD group, they report that on average consumers pay $10 more for a Blu-ray movie then for a DVD. That’s a fair amount of cash if you’re buying a lot of movies. The interesting part is that they say that’s too much…at least for some titles anyway.

The report continues that while consumers have no problem paying $10 more for titles like The Dark Knight (big ticket movies in other words), old movies or small run comedy kind of films aren’t worth the extra cash, which we can almost agree with. (Being lovers of true HD, which DVD is not, blinds our judgement just a little bit.)

Of course this also points out that also according to the report, if prices were more comparable to DVD, more people would buy them. The blind, early-adoption lemmings are much fewer in number than the entertainment industry would like these days.

I don’t really blame them and Hollywood for getting what they can, while they can, but the fact remains they could be moving many more units, even with a small price drop, and they’d still be making a lot of cash.

The only other (minor) noteworthy fact is that 3X more men are into Blu-Ray than women. There’s no big mystery to this really: men tend to be a little more “gadgety” in nature and more early adopters of fancy new tech tend to be men overall. Most women seem to feel that the movie is just as enjoyable on DVD than Blu-Ray, according to many of the comments they recorded.