The Cost of Adoption: Netflix to raise Blu-Ray rental rates 20%
March 30, 2009 by Derek
In a move destined to stir the rental masses (and they’ll settle down once they realize its still not a bad deal), Netflix is again increasing their rates for those that rent Blu-Ray discs 20% on average. Uh oh. Here come the cries of “I quit Netflix forever!”.
Existing 1 out at a time-unlimited customers will stay at $8.99/mo.
We still remember the furor when Netflix added $1 to rates last October for BR users, and now company says that the increase (to begin April 27th) is due to more people renting on BR, which is a good thing for the HD revolution indeed.
Fact: According to Netflix, nearly 10% of customers now rent mostly on Blu-Ray, which is a huge number for the BR adopters everywhere, and we suppose with the increased costs of stocking more BR discs, the costs had to be supplimented from somewhere.
Here’s a chart of the increases by tier:
