Out On A Limb: Akamai predicts more HD video online
April 24, 2009 by Derek
Sure, Akamai helped put together a IDC whitepaper finding smooth playback and high res is important to the majority of online audiences — services it provides, of course, but the results are pretty much common knowledge anyway. This article is relevant mainly because the more HD expands to various audiences – both online and offline – the better positioned it’ll be in the future.
Last year a survey they conducted (also rather self-serving) found 75% of broadcasters wanting to do HD online and in the last year, we’ve had a huge revolution in HD content on the net, from the Olympics to the likes of Netflix, Amazon, and cable/satellite providers adding more selection in HD like DirecTV, DISH and Comcast.
The gist of this report: Publishers need to release and continue to advance HD streaming to keep up with the the Joneses, video quality is really key to a user’s experience, and HD means users will be happier. We could’ve told you that, minus all the legwork that went into this paper.
