Penetration is Good (No Pun Intended): At least 1 HDTV now in 33% of US homes

May 22, 2009 by  

nielsensurveyfebruary_052109Acceptance of HD as a medium is steadily on the rise, and now Nielsen has official figures that back up that theory: Over 33% of homes in the US now have at least 1 HDTV in it, and over 28% receive HD programming regularly. Over the holiday season, the figure was 23%, so that’s a pretty big jump.

Whatever the reason for the jump, we’re happy indeed. There’s still too big a gap between those that own HDTVs and receive HDTV broadcasts, but that can be bridged with education and an improvement in the economic climate.

How many TVs on average does the HDTV owner own? That number is 3 (its sort of assumed if you own an HDTV, you watch a fair bit of TV).  Plenty of other fun figures on the subject here.

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