More Choice is Good: DirecTV to add local HD channels in 7 markets
July 6, 2009 by Derek
DirecTV has been known to lag behind a bit in bringing local HD channels to several of their markets, much to their customers’ frustration. Now they’re trying to change that, with their recent announcement.
To quote their press release:
DIRECTV will begin the roll-out of the new HD local markets later this summer. The new markets include: Charleston-Huntington, W. Va.; Columbia, S.C.; Huntsville-Decatur, Ala.; Jackson, Miss.; Lexington, Ky.; Roanoke-Lynchburg, Va.; and Shreveport, La.
“Offering our customers the most compelling HD programming lineup available continues to be a top priority for us,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. “We understand the importance local programming in HD plays in the overall television viewing experience for our customers and we will continue to extend our HD leadership with more national and local HD channels next year.”
More HD in more hands is a good thing for all TV lovers, so its good to see DirecTV grabbing the ball and running with it a bit more for people in under-served markets.
