First Shot Fired: Wal-Mart reduces Magnavox Blu-Ray player to $98

So here it is: the first volley in the format wars between DVD and Blu-Ray. We knew it was coming, and now its here. How will this impact the market for people who said Blu-Ray was too expensive?

It seems a sharp-eyed shopper at Wal-Mart spotted the Magnavox NB530MGX Blu-ray player rolled back for good to $98. Now this doesn’t have all the fancy internet-connected BR Live features present on more expensive players, but if you’re not worried about that or wouldn’t use it, here’s the player for you. No more excuses to view your movies in true 1080p HD, the way they should be seen.

We’ll keep you updated on this as news comes in about more discounts.