Mainstreaming: Blu-Ray and retail price levels dropping, and looking to the future

Blu-Ray wholesale pricing is dropping slowly, according to VideoBusiness. And this is nothing but good for BR and the future of the HDTV format.

Rentrak reports indicate an average of a 10% drop in pricing on new releases to $23.47 and 30% lower pricing on catalog titles to $17.23. Retailers are no doubt thrilled about that development.

Some retailers are still saying they’re too high, hoping to see BR flicks priced just a few bucks above their DVD cousins. We’re hoping to see that someday soon too, but not in the next few months, probably. The day that does happen, though (and players sink a little more), DVD will be in trouble among the HDTV owning crowd (and that crowd grows every month).

What do you think, readers? What price point will it take for BR to gain more mainstream acceptance and retail numbers?