Results: Nielsen reports on DTV transition and its effects

November 3, 2009 by  

dtv_chart-2Nielsen has a new report out on how many dealt with the oft-reported DTV transition that occured a few months ago. According to their numbers, many went out and just got a digital converter box, but 18% did just go ahead and get cable, and over 7% got satellite. It seems programming providers were the big winners in this transition.

Over 74% just got a plain converter box, a surprising number, but not a total shock given the fact many people that didn’t have cable already didn’t want it really, DTV changeover or not.

Also noteworthy: stations lost up to 8% of their viewership instantly after the transition, with some being hit harder than others.

Check out the chart and the full report here.

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