The HDTV Sales Champion Crowned: Vizio

In a not-too-surprising announcement, Vizio had a pretty good time of it on Black Friday and the period afterwards. They aren’t referred to as “America’s#1 LCD HDTV Company” for no reason. The units moved shocked us a tad bit, but not overly much.

Vizio stated that it had sold over 280,000 televisions over the entire Black Friday week. That’s up an astounding 40%  jump over this period last year, with that includes a really surprising 20,000 50-inch+ models. It seems their pitch to move upmarket a tad bit has paid off, as their label as “Wal-Mart bargain model” has slowly eroded away, and more upscale consumers are becoming Vizio followers.

We’ll keep an eye on them through the remainder of the 4th quarter to see if they can keep it up, and if any other companies can overtake them in sales.