HDTV Joy: Costco announces 50% increase in Blu-ray stock

December 11, 2009 by  

blu-ray_logoCostco has said it will begin increasing Blu-ray merchandise in its retail stores by up to 50 percent, while also offering big time discounts on discs – and players.

Additionally, Costco has highlighted the format in its Costco Connection, and giving it prominent placement in stores.

Based on a statement released by an official at Costco:
“Blu-Ray Disc movies are now the focus of our department.
Members will always find at least 100 titles. But for the holidays, we’ve brought in more than 150. We pride ourselves on offering the newest releases at great savings.”

Blu-ray films will also now be lowered or priced down to $9.99, which may represent a turning point for mass acceptance of the format and celebration by HDTV lovers. Also because of the lowered player prices, player sales are up 450% over last year, which is a huge statement, indeed. Good times ahead for BR, we think.


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  1. [...] No matter how you look at it, HD and Blu-Ray specifically had a great year, both in terms of pure numbers and market penetration. It’s a good sign for the future of the medium, which should continue to grow as good broadband internet isn’t available everywhere in rural areas to support streaming. Especially in light of larger companies launching wider support for Blu-Ray. [...]

  2. [...] $27 MSRP and below-$20 pricing on Amazon and similar outlets expected there’s not the huge price premium on these catalog releases that there would have [...]