Sales Race: Wal-Mart and Best Buy Battling in Blu-Ray Sales Share

December 22, 2009 by  

Walmart-Best-BuyWalmart and Best Buy (if reports are to be believed) are locked in combat over market sales share in overall Blu-ray disc sales, The NPD Group is indicating. A war over HD content is a good thing, in our opinion; better prices for the consumer and better quality for everyone, as we’ve espoused many times.

Wal-Mart has grabbed a 30% market share in Blu-ray sales in the last three months, with Best Buy close behind at 29% or so. The mass retailer had been trailing behind Best Buy previously at only 20% of share, but has stepped up their marketing of the HD format greatly over the holiday season, and with their power and distributing muscle, it’s no shock the gap closed pretty quickly.

As long as the praises of Blu-Ray are being sung, we’re a happy bunch indeed.

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