Record Year: Blu-Ray dominance growing in the physical media market

January 19, 2010 by  

blu-ray_logoNo matter how you look at it, HD and Blu-Ray specifically had a great year, both in terms of pure numbers and market penetration. It’s a good sign for the future of the medium, which should continue to grow as good broadband internet isn’t available everywhere in rural areas to support streaming. Especially in light of larger companies launching wider support for Blu-Ray.

Here’s some very nice numbers to peek at: the households with a Blu-ray player are up 76 percent, to 17 million or so, and were up 44% over the five week holiday season (mainly because of the deep player discounts of Christmas time, no doubt).

Physical discs will probably never be quite as dominant as they once were, but hey, those numbers have to be encouraging for BR media supporters. We predict it will be 2-3 years before Blu will be the de-facto medium over DVD at the retail level, at least as far as new purchases go.


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