PS3 Impetus: Blu-Ray? According to Nielsen, Yes
May 23, 2010 by Derek
Why do people buy the PS3? Yes, awesome games, but why else? It appears (according to Nielsen anyway) its the Blu-Ray player built-in, even if there was a brief point where it got zapped by an update. Strange given that HD BR players are approaching the sub-$100 mark quickly and the PS3 is $300, but hey…cool games count for something right?
The company surveyed 700 random people who purchased the gaming console why they did so. Number one on the checkoff list: “I want the Blu-ray capabilities.”
Blu-ray was followed by the recent PS3 price reduction to $299 (smaller price is always good these days), desire to upgrade from the PS2, and interest in connecting with friends who have the PS3.
HD and cool games seem to go hand-in-hand on many people’s list, and we appreciate both reasons equally.
