3D HDTV a hit? Maybe not, according to some execs

May 27, 2010 by  

It appears some long-time TV pundits are expressing serious doubts about whether 3D HDTV will be the big smash hit some have been predicting, according to recent articles and interviews recently published.

BBC chief Danielle Nagler told an industry conference in London that it may be 2-3 years before 3D TV overcomes certain technological hurdles and becomes mainstream. She added that she’s not ready to commit her network to making any 3D programming (original anyway) until she’s quite sure it will go somewhere. None of that sounds like a slam dunk in terms of acceptance.

CBS CEO Les Moonves told a conference in Beverly Hills that he has seen ‘early prototype’ conversions of classic Star Trek shows to 3D and they didn’t “knock him out.” He went on to add: “Does the experience get good enough on television to work? I’m not sure it’s going to be economically viable for the near future.”

There’s no doubt tech and economic hurdles await widespread 3D HD acceptance, but those quotes don’t inspire confidence right now, anyway. We’ll see how things turn out in the long run.

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