Blu-Ray: Redbox to rent HD movies for $1.50?

June 4, 2010 by  

We like the possible news of Redbox branching out into HD rentals very soon, but we already figure it won’t be $1 for very long, due to the increase in prices wholesale for the high-def disc format. The leader of Redbox addressed a keynote speech recently where he reaffirmed their plan to go Blu-Ray soon:

Along with the repeated indications Redbox would expand its Blu-ray rentals this year, there’s been hints that it would have to raise prices beyond its standard $1 / night DVD rate. Home Media Magazine reports President Mitch Lowe mentioned during his keynote address at the Entertainment Supply Chain Academy Edge conference that the likely price is $1.50, which seems low enough to keep customers happy and — judging by the recent slew of deals — will apparently keep Hollywood studios happy also.

The last statement is key: studios will again supply Redbox kiosks with movies, and the format should really begin to take off in the mainstream, which is music to our ears, being lovers of all things HD. All of this isn’t good news for Blockbuster though, whose fate should be probably sealed once this happens, as their one advantage right now is availability of delayed catalog titles in BR that Redbox doesn’t have.


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  1. [...] about time, we say: many studios have started to really pour out the catalog releases for Blu-Ray, expanding it far beyond what many had planned for BR as a medium. It means nothing but good things [...]