Cheaper is Good: Apple adding HD movies for $10

July 14, 2010 by  

Buying HD movies from iTunes has always been considered an expensive, trendy choice, if not popular because of its $20 price tag.  Now Apple is trying to change that with their recent addition of a ‘bargain’ area of HD movies now available for $9.99. See the details here:

Apple has added a $10 or less HD movie section for older titles that were previously sold for the new-film premium of $20. The sub-$10 library only consists of 30 titles at the moment (though we assume that’ll grow with time), including 3:10 to Yuma, American Psycho, and The Doors, as well as more appropriate bargain bin specimens like Midgets vs. Mascots, The Midnight Meat Train, and Witless Protection.

We like price drops, but we’d like it even more if 99 cent show rentals, etc. made all of this not even matter. With Apple’s track record, we aren’t too sure about that happening.


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  1. [...] like the move, exposing more fans to the wonders of HD in any medium is something we can always [...]