Exclusivity: Panasonic gets Avatar 3D Blu-Ray all to itself

In an interesting bit of BR HD news, it seems the age of exclusivity deals have arrived, as Panasonic secures an exclusive deal to distribute the hit movie in the 3D Blu-Ray format. It’s a big deal for the company, even if demand early on is not expected to be overwhelming.

The exclusive will run for an unspecified period of time, probably not forever, as we expected. But during that period, Panasonic will be able to include the disc with the purchase of a Panasonic 3D HDTV, or even sell it separately at retail.

It wasn’t clear exactly how it was expected to be sold (and the company didn’t make it obvious in their recent press releases), so we’ll wait and see what happens once it hits in early December. We suspect it’ll be a bundle of some kind to push those models out the door.