More Exclusivity: Bolt and Alice 3D Blu-Ray made Sony only

Another day, another exclusive 3D Blu-Ray deal made. We aren’t really sure this is the best thing for the medium long-term, but companies seem to think this is the best path for market acceptance, for some reason. This time Disney made the deal with Sony, and here’s the whole rundown:

This time it’s Disney, opting to align its Alice in Wonderland and Bolt movies with Sony products over the holiday season as the two team up on “consumer and retail education, promotion and marketing support for in-home 3D devices and content.” That means buyers of Sony 3D TVs and Blu-ray players may have one of the above as a pack-in, while everyone else waits ’til the unspecified time when they’re released at retail. Hear that? That’s the sound of 3D early adopters queueing up Cloudy with a Chance of Meatballs for the umpteenth time, camping out in line for Monster House next week or wildly overpaying for pack in / overseas 3D discs only they can’t otherwise get on eBay.

We agree that this will create an artificially high market for awhile, and may prevent wide penetration in the industry for awhile. We’ll see how all of this shakes out, as we don’t have a great feeling about all these exclusive 3D BR deals going on right now.