Mixed Survey News: 3D interest high – Paying for it? Not so much

September 11, 2010 by  

This year’s hot new feature in HDTV is 3D as we’ve reported here quite a bit, but of course we have expressed our doubts about people being interested enough to pay a big premium to view it and buy 2K+ sets for it. The chart displayed here should provide an easy way to see people’s point of view right now.

Nielsen and associated groups have completed the first big-time study including exposure to 3DTV content with focus groups and a quantitative study including lots of people from all walks of life. The phrase “marketing challenge” becomes apparent with the numbers of consumers stating they are likely to buy a 3DTV in the next year going down after they watch it and factoring in the additional cost and limited content, with 57% getting up in arms about the required glasses. Many said if the technology became glasses free, they would consider it more. No surprise there really.

It’ll be interesting to see what happens as the tech develops further and eventually no longer needs glasses.

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