The Word is No: HDTV buyers say 3D isn’t a big deal

We aren’t exactly shocked: a recent large survey indicates 3D isn’t enough to lure people into buying a new HDTV if they already own a recently purchased one. Yep, not a lot of shock here really. The numbers: 83% of consumers say 3D isn’t enough to make them want to buy a new TV, according to an article published by CNET.com very recently.

But TV makers from Panasonic to Sony to Samsung have invested big time in new 3D HDTVs designed to grab consumers and encourage them to sink their wallets into new technology. However, sales have been slow overall; reports are that only a little over a million 3D sets will be in homes by the end of 2010.

Deloitte’s study also found that 60 percent of consumers won’t pay more for a TV with 3D included. That’s bad news for many companies sinking a lot into promoting this new end of the HDTV spectrum. Here’s to hoping they just improve the 2D experience of sets and not worry too much about the third dimension for now.