Uneasy Picture: 3D once again a wait and see game with buyers

October 13, 2010 by  

It appears that 3D HDTV is a wait and see proposition with many consumers these days, according to the latest surveys conducted as of a few weeks ago. See the details below:

We’ve mixed feelings on 3D as a whole, and it seems that the vast majority of consumers do as well. We’ve seen quite a few lovely implementations, and there’s hardly a better way to watch sports away from the field, but those dreaded 3D glasses are likely keeping most people an arm’s length away. According to a new report from DisplaySearch, 3DTVs will make up just two percent of all flat panels shipped in 2010. Paul Gray, Director of TV Electronics Research, noted that “while TV manufacturers have bold plans and a lot of new products, consumers remain cautious,” continuing by stating that “consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch.” In particular, “North American consumers appear to be playing a waiting game,” and in Western Europe, the sales of 3D glasses to sets has failed to hit 1:1. That said, the report feels rather strongly about the future, noting that 90 million 3DTV sets are expected to ship in 2014.

The chart pictured paints a very definite picture about the future of the medium, but if you’ve read our blog for long, you know we’ve always been unsure about 3D’s future in the marketplace. We’ll wait and see along with everyone else, we suppose.


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