Good News/Bad News: Growing HD ownership, low HD view rates

November 15, 2010 by  

It’s a fact: HDTV units are at one of their lowest price points in history. They’re everywhere, and they’re cheap to buy. Despite all of this, there is a bad side to the story: people are owning HDTVs, just not using them to their full potential.

The good news first: TV firm Nielsen said that 56 percent of U.S. households now have at least one HDTV. Wonderful! Now the bad (really bad) news: they say only 13 percent of total daily viewing on cable/satellite TV is in HD. This is a tragedy, as far as the hi-def world goes anyway.

The number jumps to 19 percent when viewers are watching the 4 major networks: ABC, CBS, Fox and NBC. But this shows a lack of subscriptions to HD packages and/or lack of education regarding what HD really is.

It’s one of our main missions: to educate everyone about the wonders of HD, and show them great ways to enjoy the medium more every day. Hopefully through our efforts and those of others, those dismal numbers will move upward.

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