HD Explosion: Blu-Ray sales brisk during Black Friday

December 10, 2010 by  

It seems low prices and hi-def content go hand in hand quite well, as sales of Blu-Ray and related devices exploded 50% during the recent Black Friday extravaganza event. Here’s the whole scoop from TVpredictions:

Research firm NPD says more than 400,000 Blu-ray players were sold during Black Friday week (ending Nov. 28), a 50 percent increase over last year’s Black Friday sale. That’s according to an article by Home Media Magazine.

Stephen Baker, vice president of industry analysis for NPD, said shoppers sought out discounted Blu-ray players that featured Internet services. Many Blu players now offer wireless connections that enable users to download content from Internet services such as Netflix and Vudu.

Baker added that the medium price per Blu-ray unit sold this Black Friday week was $113, a 23 percent decrease from last year.

“It was a boom time for Blu-ray players,” Baker said, according to Home Media. “The real difference this was that the stuff promoted was relatively current product with current features.”

We’re overjoyed that lower price points has made this technology more accessible to the masses, as that will do nothing but expand HDTV’s dominance in today’s entertainment landscape.

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  1. [...] 11% last year over the year before. No such drop for Blu-Ray though, which is only going up: Blu-ray sales and rentals syrocketed an amazing 53% in 2010, hitting $2.3 billion in total earnings. [...]