Ads everywhere?: Advertisers fighting for HD SD commercial side space

December 16, 2010 by  

Yes, advertisers want to be everywhere it seems, and the battle has taken to the black bars on the sides of HD channels where the commercials are in SD. Some ad people are wanting to put ads there; ads inside of ads so to speak. More here:

Surprisingly, even in 2010 not every commercial on high definition channels is actually in HD, and for channels like TBS that fill in the sides of 4×3 content with their own branded bars, advertisers are suddenly finding issue with competing for screen space. Things reached a head when TBS used its bars to promote the new late night Conan show, and now the Association of National Advertisers has come out with a statement indicating the sidebars belong to the advertiser, not the network, while the ad is running unless otherwise agreed. Of course, simply making commercials in HD (if they’re going to be on, they should at least look good) would fix this, but until then well see who has the upper hand in this battle of wills.

It’ll be good to see this one end once the majority of ads are in HD, so until then we can all stand back and be amazed at the gall of advertisers.

Comments are closed.