Pioneer Again: Disguised as a Sharp?

January 28, 2011 by  

It seems coming back from the dead is pretty popular these days, and Pioneer is doing a reappearance once again – but as Sharp rebadged HDTV units, if reports are to be believed. We were quite sad when Pioneer closed their Kuro brand, but good news could be coming. More here:

It was a dark day when Pioneer announced its mighty Kuro HDTVs would be no more, but the Pioneer Elite brand still has significant cachet and will return in 2011 on new high end TVs. The bad news? They will be LCDs, not plasmas, manufactured by its partner Sharp, a not entirely surprising move since this was actually the original plan for the Kuro brand back in 2008. Apparently both see potential as Sharp will gain access to higher-end AV salesrooms and integrators for its products, while Pioneer will have TVs to match its continuing Pioneer Elite Blu-ray player and receiver lines. Despite an impressive local dimming demo at CES we’re still not sure Sharp can create enough new pixels to replace what we once had, but we should find out for sure when the new models arrive the end of the year.

We’re unsure if Sharp can make a TV like Pioneer could, but seeing is believing. We’ll report if the Sharp models are up to snuff.

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