On The Comeback Trail: Plasma?
February 23, 2011 by Derek
We’ve been on and off supporters of the Plasma HDTV format for awhile, and for awhile thought it may be dying, but pre-Super Bowl sales would tell a very different tale, as the numbers suggest.
View the rather obvious numbers: Research firm NPD Group states unit sales of Plasma sets skyrocketed 45 percent during the 1 week period leading up to this year’s Super Bowl, which was played on February 6, and real revenue from Plasma sets jumped 11 percent this year compared to last year’s big sports week, which is a statistically significant number indeed.
We have been a little cautious about the future of Plasma, but it appears buyers are deciding the format’s future for us, and we like the guts of buyers right now in pulling out their wallets for what is considered underdog technology right now.
