Mitsubishi changing course: No more LCDs?

March 22, 2011 by  

All things must end, but some things make more sense when they end, and this is just such a case: Mitsubishi, knowing their focus on LCDs was based on losing ground at a fairly steady pace, has abandoned the LCD market for their huge projection TVs they’re known for, along with some downsizing of their TV operations. See this excerpt from Engadget:

That we didn’t spot a successor to Mitsubishi’s well-received line of Unisen LCD HDTVs at CES 2011 should have been a signal, but now the company has made it official — it is downsizing TV operations, closing some offices and leaving the LCD TV business entirely. As the only company still selling rear projection sets to consumers, a letter from senior VP Cayce Blanchard (included after the break) indicates the plan is to focus on selling DLP and Laservue TVs in sizes above 73-inches where its flat panel competitors rarely reach.

We like the fact they’re focusing a bit more, it should help them dominate the huge rear projection market they’re shooting for pretty easily.

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  1. [...] a sad end to a era of solid quality HDTV units, but the economy has spoken and dictated a change in strategy, and we’re here to cover it, as usual. We’ll update this as it becomes [...]