Not Done Yet: Real media still tops, according to study

April 25, 2011 by  

If you listened to the tech articles across the web, you would think that everyone and their brother was watching movies via Internet streaming and/or Video on Demand services via cable or internet services. It’s the big new thing, right? However, a new NPD Group of thousands of avid TV watchers has uncovered that DVD/Blu-Ray is still not quite dead and buried yet.

According to NPD, 77 percent of consumers they surveyed have watched a movie on DVD/Blu-ray hi-def disc in the past 3 months. However, only 21% have watched a home movie via a digital source like on demand or streaming. That’s quite a gap that will take a long time to shrink, more than likely.

Want more telling stats? You got it: NPD also found that 80 cents of every dollar spent on home video is going for the rental or sale of DVDs or Blu-ray discs, not streams or On Demand (the latter of which is too expensive most of the time anyhow compared to hard media). Not only is HD still hot, but the real thing is still pretty hot as well.

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