Last year a survey they conducted (also rather self-serving) found 75% of broadcasters wanting to do HD online and in the last year, we’ve had a huge revolution in HD content on the net, from the Olympics to the likes of Netflix, Amazon, and cable/satellite providers adding more selection in HD like DirecTV, DISH and Comcast.

The gist of this report: Publishers need to release and continue to advance HD streaming to keep up with the the Joneses, video quality is really key to a user’s experience, and HD means users will be happier. We could’ve told you that, minus all the legwork that went into this paper.