Nielsen has a new report out on how many dealt with the oft-reported DTV transition that occured a few months ago. According to their numbers, many went out and just got a digital converter box, but 18% did just go ahead and get cable, and over 7% got satellite. It seems programming providers were the big winners in this transition.
Over 74% just got a plain converter box, a surprising number, but not a total shock given the fact many people that didn’t have cable already didn’t want it really, DTV changeover or not.
Also noteworthy: stations lost up to 8% of their viewership instantly after the transition, with some being hit harder than others.
Check out the chart and the full report here.
We love to hear this sort of embrace for the DTV revolution.
According to Nielsen’s latest numbers, the amount of TV viewers who haven’t prepared for the DTV changeover dropped to a tiny 1.1% of households in the US, with over 229,000 converting just in the last few weeks, which is an amazing stat when you really stop to think about it. All that hulabaloo over the cost of converting, and people found a way to do it. Amazing what revolution will make people do that they didn’t think they would do.
Bear in mind as we stated the other day, the deadline for converter box coupon submissions is July 31st, so those still in the dark ages should get with it and grab your box coupons.
Are there people you know still in the dark about the digital TV transition still without a converter box? If so, their opportunity to get a coupon for a free box is coming up. It’s amazing to think there might still be people out there unaware or that don’t have things set up already, but who knows, there probably is.
An L.A. Times article has said that July 31 is the cutoff for issuing $40 free box coupons, so now’s the time to send in those requests if needed. So give those cave dwellers a call. If they even have a phone, that is. (Ok, now we’re done with the jokes, honest.)
Here’s the article.
Did you hear the pin drop? That was the sound of analog “nightlight” transmissions going dark Sunday afternoon — which amounts to 121 stations in 87 markets waving goodbye to analog signals forever. It was a great day for HDTV and TV lovers everywhere.
Besides the nightlight info screens, and aside from areas being served by analog translator service, this marks the official end of the analog broadcast TV era for good. And good riddance we say.
No reports of massive calls or anything by the FCC, so it appears the US handled the transition quite well overall, and that news makes us smile. This will mean huge advances in the next few years in terms of picture/sound quality and HDTV channel choice, without all that bandwidth being swallowed up by outdated analog technology.
Change is a tough thing, we get it. But since we’re 2 days away from the big switchover to DTV, there are some that either didn’t get the memo, or don’t care. It could be either one (maybe 2.5% of the population never watches much and aren’t concerned, at least right now). That’s an estimated 2.8 million homes not prepared, which is still a fair number.
Who wants to bet half of those people will be calling the FCC or local stations on June 12th? That’s how its been so far with the limited amount of switches that have occured already.
Only 48 hours remaining until the big change, and we can’t wait. It’ll mean better quality, more HDTV choices and better TV in the long run, and that’s good for everyone (who cares about the future of HDTV anyway).
We know a few of you out there were just wondering if there are going to be any more last minute DTV date switcheroos or surprises. Well, President Obama released a statement saying there will be no more delays in this switchover, and to let everyone who knows about DTV and all the info make sure to tell those who might not.
With all the ads and such bombing the airwaves, can there really be people who don’t know? How about you, our readers? Anyone out there still in the dark about the switchover? We can’t possibly imagine this, but we suppose there are a few who might not be fully aware of the implications of the switch. No excuses or delays; it’s going to happen.
Now a week to go, and ticking. We can’t wait.
It appears all is going well with the DTV switchover being 1 month away, with many people doing what they have to do to make sure they’re ready. Who knows why this didn’t happen in February when it was originally supposed to, but now it seems people are reading the message loud and clear.
Nielsen is reporting its numbers clock in at only 3.3 million or 2.9% of U.S. homes are still not ready for June 12, which is literally D (for digital)-Day. That’s down 200K homes from when we last checked a few weeks ago, and the pace right now is for around 1.5% or so unready by June 12th, which is no reason to delay anything, it would seem.
We’ll keep our eyes on these stats, but now we’re hopeful that the digital age of TV is finally at hand.